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Local News
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 Cork tops the poll in selling
businesses online on thebusinessshop.ie
Monday, 8th May 2006
(Pictured
opposite from left John Ahern and John Ryan of
thebusinessshop.ie)
It’s known as Ireland’s premier
website of business opportunities and you need look no further than
Cork to find out why.
thebusinessshop.ie is packed with
business opportunities including Businesses for Sale, Businesses
Wanted, Franchises and Businesses Seeking Partners. Many of these
business opportunities are Cork based and this week alone,
thebusinessshop.ie has 20 Cork businesses for sale, five of which
have a cumulative value of over €2.5million. Site statistics show
that Cork is Ireland’s most popular destination for people looking
to buy an established business. Ads advertising Cork businesses are
generating on average five serious leads which is a very significant
response and demonstrates the high level of demand for businesses in
this area. On average, 80% of all ads on thebusinessshop.ie are
receiving three or more responses, still an excellent response rate
compared with traditional advertising channels.
Speaking
about the success of the website, John Ahern, Managing Director
said: “One of the main reasons for its success is that it attracts a
very targeted audience of at least 3,000 visitors per month who are
serious about buying or selling a business or franchise. Other forms
of advertising are expensive and far less focused. Our site is
advertised through national business media in Ireland and is also
promoted online via Google and other key search engines and
directories. This international focus exposes the website (and its
advertisers) to a global market of very focused people. In fact, 45%
of our visitors are from overseas and anecdotally we hear of
significant interest from overseas in returning home to run an
established business with a good track record. Cork is known as a
particularly attractive place to live and work and that may be a
contributing factor to the high level of interest in Cork businesses
on our site.”
Another feature of the site is that it offers
round-the-clock exposure to this international audience. The site
does not charge a commission on any sales, it simply acts as an
introductory service between buyers and sellers of business
opportunities.
Cork businesses have already experienced the
benefits of this progressive way of advertising their business
opportunities. A recent example is Monica Horgan who sold her
Blackpool based business Monica’s fancy dress through
thebusinessshop.ie: “My neighbour told me I should advertise my
business for sale on thebusinessshop.ie and I must say I was
delighted with the quality of service from thebusinessshop.ie who
just couldn’t have been more helpful. They made selling the business
a lot easier than it can be through the normal channels and the
people who made enquiries were genuinely interested in buying the
shop. I’d definitely recommend thebusinessshop.ie to anyone who is
thinking of buying or selling a business.”
As Monica and
other people who sold their business through the site pointed out,
buying or selling a business can be a demanding,
emotionally–difficult and time-consuming process. With over 38,000
site visitors to date, the Directors of the venture (John Ahern and
John Ryan) have amassed a wealth of interesting information about
people buying and selling businesses and franchises in Ireland. Some
of the nuggets of wisdom that were shared (all from people who have
actually sold their businesses via contact made through
thebusinessshop.ie) are as follows:
ê Get good
legal/financial advice.
ê Prepare company information in
advance.
ê Insist on non-disclosure agreement.
ê Profile the
type of person who would be likely to buy your business.
ê Have a
process for filtering out time-wasters early.
ê Research the
potential purchaser carefully.
ê Hold on to commercially
sensitive information at the early stages.
ê Protect your
customer and supplier list.
ê It takes time, be patient.
ê
Prepare yourself for an emotional roller coaster.
With the
success that it has had in Cork, thebusinessshop.ie is focusing its
efforts specifically on the Cork market in coming months. 30,000
householders in and around Cork city will receive literature in the
coming weeks and the site is receiving excellent profile in local
business media. According to John Ahern, “Cork has been very good to
us and we hope that we can be of real service to the business-owners
of Cork and to the people who want to move back to Cork and
contribute to the vibrant entrepreneurial culture that is obviously
thriving here.”
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